Strategic management of technological innovation
Prezzo
70,03 €
Tasse incluse
Schilling Melissa A.
Economia e discipline aziendali
Libro in brossura
09 Agosto 2022
Nuovo
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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